Couch potato - WTF?

We just watched an episode of House, starring the wonderful Hugh Laurie, a Brit.

In the episode a character, Kutner, dies.

The story goes on, the team heals someone, bla bla bla.

The final scene is poignant, portraying Kutner's funeral.

Then the credits rolled.

And then comes this voice that says something like "If you'd like to share your thoughts about Dr Kutner's death, go to our memorial site at http://www.fox.com/kutner/".

Um... HELLOOOOOOOOOOOOOOOOOOO!

He's a character! He isn't real!

I just went to the website. There's a memorial video!!!!

WTF?